Brand Invention: The Impact of Clothing Outlets like Azorte, Trends, and Zudio on Udupi’s Local Stores.
Azorte is a fashion and lifestyle retail brand launched by Reliance Retail in India. It’s positioned as a pre mium, tech-enabled store that blends physical and digital shopping experiences. Concept & Offerings Modern, aspirational fashion focuses on contemporary, urban styles for men and women, catering mainly to Gen Z and millennials. Zudio is a fast-fashion retail brand owned by Trent Limited , a Tata Group company. Launched in 2016, Zudio aims to provide trendy and affordable fashion to the Indian middle class, particularly targeting youth and young adults Brand Overview Parent Company: Trent Limited (Tata Group) Launch Year: 2016 Target Audience: Youth and young adults seeking fashionable yet budget-friendly clothing Price Range: Most products priced under ₹999 Product Categories: Men's, women's, and children's apparel, ethnic wear, loungewear, footwear, beauty pr...